Category — Branding Your Photography Business

When branding your company there is so much to consider and without an Advertising/Marketing background, it may feel overwhelming at times!  When Alex and I looked at our company and tried to decide our branding style, to be honest we were stumped!  After hours and hours (and discussion after discussion) we looked back and loved what we had created for our company.  We had narrowed down the following questions that helped us create a brand that was all our own.

• What is your style of photography? Ask yourself: are my images elegant? Bold? Fresh?   Traditional?   Whatever your style of shooting is, make that part of your brand. [Read more →]