Category — Marketing Your Photography Studio

Our wedding season is slowing down a bit (finally). Now is always a good time to look back, see what you did well and what you can improve.

When we did our year end tally sheets, one of the things we added up is where we were generating most of our clients from. Was it magazines? Website? Bridal Shows? Nope, it was a shocking 86% referral rate! That made us feel pretty good! We were doing something right?!?!

We really focus on making sure our referral rate stays up there. Advertising is good but once you have a solid client base, do we need to do magazine ads or bridal shows? In my opinion, I don’t think so.

So how do we keep up our referrals? vendors, vendors, vendors. We connect with vendors we like and simply put ourselves out there. Here’s how: [Read more →]