Monday Marketing Tip – Email Marketing… Why it works!

One particular week I had been getting loads of junk email. After going to a few photography shows and entering our company’s info, I got about 5-6 photography related emails a day! At first, I thought “how rude!” and then I actually needed something they were offering and thought “huh, that was handy”. So after my conversion of sorts, I decided to look into email advertising for myself. I have never looked back. There are so many great things about this form of advertising and here are just a few:

Through email marketing, you can:

• Brand Your Business: A big part of branding is people hearing or seeing your name over and over again until it is a “recognizable brand”. What better way to increase visibility than a weekly or monthly e-newsletter?

• Build Strong Relationships: Past clients and even future clients want to hear what you are up to. In our newsletters, it isn’t all business. If something exciting happens in our personal life, we throw it in there. Our son turned 3, why not… throw a cute photo in there with a “Happy Birthday to the youngest lifeimages team member”! You wouldn’t believe how many people wrote back to congratulate him. People connect with what is familiar so connecting on a personal level is great business.

• Introduce New Products: When we first got our new Kambara album, we took photos of it and sent out a “news flash – read all about it” section. It would be impossible to have EVERY client into our studio to see the new line of albums, but this way each and every potential client, or past clients that may want to upgrade, saw an elegant display of photos that created a great buzz.

• Increase Your Sales: Maybe Mrs. Smith didn’t know you offered a 40′ x 5000′ canvas ( I am exaggerating obviously!) but coincidentally it would fit perfectly in her new home! Featuring a product gives your clients ideas for themselves or as gift for someone else.

• Better Advertising Dollars: I have said before how much we spent on print ads ($20,000 in one year). With little return other than a few bragging rights, email marketing is much much more economical and may even be better in terms of keeping or generating business. You will obviously need to do the research for your self (depending on your target market & area etc.) but you really can not go wrong with the cost of email marketing.

• Time Specific Marketing: Each wedding we do, we have a short time period in which guests of the wedding can purchase prints at a discounted price. The email marketing repeatedly reminds them that their window to purchase will be up in ___ days. Feeling the pressure to buy? So do they AND IT WORKS! This is not sneaky, if they were going to buy anyway, it just makes them do it by a certain deadline… at a better price!

• Preferred Advertising Vehicle: Our studio is by appointment only, but if I have the door open in the summer, I get people stopping in to sell me something I simply can not live without. Frozen meat packages, printing specials, carwash deals blah blah blah. I am always frustrated and I rarely purchase anything in this way because I am busy scooting them out the door. Alternately, an email is way less invasive, people can read it at their leisure, they can delete it, block it or simply click as junk if they choose.

There are plenty of e-marketing companies out there. We happen to use Constant Contact, who are great. Google email marketing in your area and you will see, a tonne of companies will come up.

If you would like to see examples of our lifeimages. newsletter, click here and we will gladly add you to our list! (See how easy that was? Sign up for real if you would like but that was an example of how easy it is to put that at the bottom of each email and you will QUICKLY start to collect more names that you can handle!!!)

GOOD LUCK!

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lifeimages. lifestyle wedding and portrait photography

website: www.lifeimages.ca check out our most recent wowrk at: www.lifeimagesblog.ca