What does your packaging say about your brand?

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How important is it? Does your packaging make an impact?

Packaging:

1) Is the finishing touch on all your work
2) Is a reflection of your brand
3) Is a reflection on the value you place on your artistic efforts
4) Impacts the perceived value of the money spent
5) Protects the investment of your time and the clients dollars

Packaging actually does a lot so it is important to pay attention to the details.

When Kambara introduced the silver silk bag and the 2 part gift box for the Nouveau Collection, we were amazed at the response. Photographers actually calling us to say thank you for the new packaging! We appreciated the feedback and letting us know we were headed in the right direction.
And it let us know how important packaging is to many photography studios.

We take great care in creating not only albums but packaging and presentation pieces that make an impact not only for you the photographer but for your clients as well. What are you doing to create a brand in your packaging and delivery? Does your packaging show the care you have taken with the client’s order and the value you place on your work?

Tell us about your journey of designing packaging for you your studio.